CAMPAIGN/BRANDED CONTENT

Sexed - But then it happened - Sexed
Jan Dybus

Winner

Title:	Sexed - But then it happened
Brand/Artist:	Sexed
Director:	Jan Dybus
Production Company:	Papaya Films
Instagram Tag:	@papaya_films @papaya_roster @jan.dybus @igor_polaniewicz_dop @sexedpl #sexedpl #antyprzemocowaliniapomocy #720720020
How does this production embrace sustainability?:	Production for SEXED Poland is an example of a project where meticulous planning allowed for a very low carbon footprint. Strategic composition of the treatment for this project allowed the crew to envision and map out the potential environmental challenges. Thanks to this, we managed to navigate the production with foresight, planning our alternative solutions way ahead of shooting the project. Our campaign for SEXED attained a big social impact. It serves as proof that a project's low emissions do not equate to significant constraints or a lack of possibilities to create a spectacular and aesthetically pleasing spectacle for the audience. The project was produced in a studio where we used LED lights, focusing on its energy-efficiency. In the main scene of the commercial, we also used only one theatrical spotlight, avoiding the use of excessive light sources. The set was done according to our sustainable requirements: to eliminate single use plastic we provided water dispensers, there were recycling zones to ensure appropriate waste disposal, a green officer was present among the crew and any leftover food was donated to a food bank. Total footprint in this project equals 0,9t of CO2e.
Synopsis:	Production for SEXEDPL carries an extremely powerful message – that we should never remain indifferent. The rain has multiple symbolic meanings through which violence is expressed. Despite being soaked, protagonists decide to ignore what they are witnessing, and to continue the party. This production is not only about aesthetics and craft, but above all, it offers a valuable lesson for all viewers, being a great example of sustainable planning before the production.