CAMPAIGN/BRANDED CONTENT

Peachaus - Naked Talks - Peachaus
Tulsi Shivaanand

Shortlist

Title:	Peachaus - Naked Talks
Brand/Artist:	Peachaus
Director:	Tulsi Shivaanand
Production Company:	Papaya Films
Agency:	Dude
Instagram Tag:	@papaya_films @peachaus #nakedtalks
How does this production embrace sustainability?:	Naked Talks for Peachaus is an excellent example of sustainable solutions on set. Clothing used in the commercial was kept by the actresses that appeared in the production, thanks to which we avoided any waste in costumes. We shot the commercial in only one location, easily accessible with public transportation. Thanks to this the whole cast used public means of transport, decreasing the amount of produced CO2. The whole post production was made by a freelancer. Set design was created with props owned by the crew or rented – buying decorations only for the sake of the commercial was totally eliminated, allowing the production to generate even smaller emissions.
Synopsis:	Peachaus’ mission is to empower and help women feel comfortable in their own skin and have the courage to be themselves. Idea of the project was to take an interesting piece of stats and build the narrative around it. It is said that ¾ of women are scared of public speaking. The usual advice given in these circumstances is to imagine the audience in their underwear. The concept for the commercial was to take it quite literally, inviting 40 audience members to support 4 women rehearsing speeches for events.