CAMPAIGN/BRANDED CONTENT

WOMAN - L'Occitane en Provence
Burak Erinmez

Shortlist

Title:	WOMAN
Brand/Artist:	L'Occitane en Provence
Director:	Burak Erinmez
Production Company:	MYGOSH
Agency:	L'Occitane en Provence
Instagram Tag:	@burakerinmezzz @mygosh.co @mrlam75 #Loccitane_WOMAN
How does this production embrace sustainability?:	The production embraces sustainability from the outset, aligning with the core values of L'Occitane en Provence, a brand dedicated to sustainable practices. They predominantly use natural ingredients sourced from the southern part of France, emphasizing fair-trade practices and supporting local farmers and producers. L'Occitane en Provence takes extensive measures to reduce its carbon footprint, including using eco-friendly packaging, promoting biodiversity, and ensuring that their production processes are as sustainable as possible. Thus, the production itself was planned and executed with sustainability in mind. We chose to shoot primarily outdoors, which allowed us to minimize the use of artificial, power-intensive lighting and leverage natural light instead. Additionally, we carefully selected locations that showcased the natural beauty of the environment, ensuring minimal disruption to the surroundings.
Synopsis:	Burak Erinmez directs the new Global L’Occitane Body- and Haircare Campaign. Set against the backdrop of Mediterranean landscapes, this film celebrates the authenticity and purity of womanhood. Uncovering emotional beauty and appreciating moments for what they are.