CAMPAIGN/BRANDED CONTENT
Best Direction (2024)
CAMPAIGN/BRANDED CONTENT (Best Direction)
JPG
VIMEO
2m:12s
Gitana - Cruzcampo
Nono + Rodrigo
Shortlist
| Title: | Gitana |
|---|---|
| Brand/Artist: | Cruzcampo |
| Director: | Nono + Rodrigo |
| Production Company: | Agosto |
| Agency: | Ogilvy |
| Instagram Tag: | @nonoayuso @t0s_k4 @nonoandrodrigo @belenkia @elagosto @pilar__angulo @_____persona._ @julietalasarte @trianaramos @zaidarodriguez @monkeydlluis @fefelito @eighty4 @pampam_studio_ |
| How does this production embrace sustainability?: | Shot in Andalusia, working with mainly local crew and paying greater care to how the producition was executed |
| Synopsis: | This film is an ode to the re-signification of symbols and their adaptation to a new reality. It’s about how they absorb a legacy from the past, translate it, and apply it to the present. They modernise themselves yet preserve their essence, keeping their accent. For those who are not from Spain, some of these symbols may go unnoticed, but I can tell you that having Lola Flores, El Pali, Camarón de la Isla, and Martirio together in a 2-minutes film is something extremely meaningful. |
