FASHION FILM (BRANDED)

Welcome back to earth - Running - Salomon
Martin de Thurah

Shortlist

Title:	Welcome back to earth - Running
Brand/Artist:	Salomon
Director:	Martin de Thurah
Production Company:	HENRY
Agency:	DDB Paris
Instagram Tag:	@henry.tv @ddbparis @martindethurah
How does this production embrace sustainability?:	Our whole "Welcome back to earth" campaign encourages people to reconnect with nature and earth. We decided to explore this theme in order to change habits and center what's actually important.
Synopsis:	It’s a story about mankind and nature, and returning to something essential that we have lost. A metaphor in which a woman ‘returns to Earth’, seeing a familiar place as if she were discovering it for the first time. This is the promise of life outdoors. A life where we explore the natural world rather than hiding from it. It speaks to us on both a personal level (so many of us live in cities, and have so little contact with nature), and also on a societal level. As a species, we have taken ourselves further and further from nature, and along the way drifted away from our own essence. A part of us always longs to return to that. And yet perhaps we don’t know how.