STUDENT WORK

Guardians of Colors - United Colors of Benetton
natascha stogu

Nominee

Title:	Guardians of Colors
Brand/Artist:	United Colors of Benetton
Director:	natascha stogu
Production Company:	Bubbles Film, Filmakademie Baden-Wuerttemberg
Instagram Tag:	@bubblesfilm @natascha_fromrussia @sortmatuk
How does this production embrace sustainability?:	This production embraces sustainability in several ways. Firstly, we postponed the shooting due to the coronavirus pandemic, prioritizing the health and safety of everyone involved. Additionally, we reduced the number of people in frame, minimizing the environmental impact and adhering to social distancing guidelines. We also created a safe space for the protagonists in the museum, ensuring their well-being throughout the production process. Furthermore, we employed a minimum amount of equipment and team members, reducing resource consumption. Lastly, we maximized the use of natural light, minimizing the need for artificial lighting and further reducing our ecological footprint. Overall, these measures demonstrate our commitment to sustainability in both the execution of the production and the theme explored.
Synopsis:	The halls in museums in Eastern Europe are still watched over by women - 'museum grandmothers'. They keep order and always do their job conscientiously. In the eyes of artists, they often become part of the scenery.