CAMPAIGN/BRANDED CONTENT
Best Direction (2024)
CAMPAIGN/BRANDED CONTENT (Best Direction)
JPEG
VIMEO
8m:40s
Flos - The Conversation - FLOS
LEONE
Shortlist
| Title: | Flos - The Conversation |
|---|---|
| Brand/Artist: | FLOS |
| Director: | LEONE |
| Production Company: | C41 |
| Instagram Tag: | @c41.eu @leonedirector |
| Synopsis: | "In January 2024, a group of renowned contemporary designers who have long collaborated with Flos were invited to Palazzo Visconti in Milan, Italy, for an engaging discussion. Michael Anastassiades, Barber Osgerby, and Formafantasma gathered in the palace's hall to exchange ideas and share their experiences of distinct design approaches and practices." Words by Michael Anastassiades, Barber Osgerby, and Formafantasma. An archival image captured by Maria Mulas shows the Flos presentation at Palazzo Visconti in 1988. It was the collective energy emanating from the assembled architects, designers, critics, and journalists that inspired Flos at Palazzo Visconti for Milan Design Week 2024: their dreams, vision, and deep trust in design culture. |
