STUDENT WORK

In Perfect Skin - Yining Zhou
Yining Zhou

Shortlist

Title:	In Perfect Skin
Brand/Artist:	Yining Zhou
Director:	Yining Zhou
Instagram Tag:	@icehee1002
How does this production embrace sustainability?:	Body marks are physical museums that can be linked to a person’s sorrows and struggles. Each mark can be a threat to both the body and the mind, impacting on personal dressing choices and self-esteem. How to reconcile with them is one of the most pressing propositions in our lives. Through this fashion film, the director is aiming to provide diverse methods to accelerate reconciliation to those Chinese women who are suffering from this condition are no longer isolated and helpless. It is also to aims to break the public taboo of skin conditions and reach the possibility to discuss it openly. In terms of the fashion film, the director sincerely wants to develop a daily but funny story, showing the process of how a carrier achieves self-reconciliation with her friend’s help.
Synopsis:	Body marks are physical museums that can be linked to a person’s sorrows and struggles. Each mark can be a threat to both the body and the mind, impacting personal dressing choices and self-esteem. How to reconcile with them is one of the most pressing propositions in our lives. Through this fashion film, the director is aiming to provide diverse methods to accelerate reconciliation to those Chinese women who are suffering from this condition are no longer isolated and helpless. It is also to aims to break the public taboo of skin conditions and reach the possibility to discuss it openly. In terms of the fashion film, the director sincerely wants to develop a daily but funny story, showing the process of how a carrier achieves self-reconciliation with her friend’s help.