FASHION FILM (UNBRANDED)
(Best Editing)
Razumno - Razumno
Zhenia Kazankina
Shortlist
|
Title:
|
Razumno |
|
Brand/Artist:
|
Razumno |
|
Director:
|
Zhenia Kazankina |
|
Production Company:
|
Stereotactic |
| Instagram Tag: |
@zhenia.kazankina @raz.umno @stereotactic @luduch @lzvsk |
| How does this production embrace sustainability?: |
Founded in 2020 in Moscow, RAZUMNO brand reinterprets classic silhouettes of clothing and shoes. The brand name “RAZUMNO” comes from the Proto-Slavic “rozum” and means “consciously”. Committed to sustainability, RAZUMNO uses the finest Italian fabrics and genuine leather in its production process with minimal waste. Callas are called “the perfection of a single petal” - their leaf cover carefully protects the fragile inflorescence hidden inside. This metaphor, which we used in our video, refers to RAZUMNO shoes, which are created from a single piece of leather and are carefully placed on a woman’s foot. |
JPEG
MP4
1m:15s
